The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

If you've read our website or followed our blog, you'll know that we love big data. By delivering high-quality insights, we can help you refine your sales and marketing strategies, driving your number...

eCommerce, today, seems to have all the advantages. It isn't limited to any specific locality for its business, and customers can buy from the comfort of their homes or wherever they happen to be. Bec...

Repeat customers ensure long-term business success, but getting them in quantity can be difficult when you lack feedback on the effectiveness of your marketing efforts. Fortunately, such feedback is r...

One of the most important business metrics is the lifetime value of customers. In short, it is the expected amount that a single customer will spend at your business during their lifetime of patronage...

Loyal customers, particularly if they're big spenders, add a solid revenue base upon which to grow your business. You can count on their steady business as you seek to build up their numbers. Many bus...

Instead of guessing what your customers want, there are several ways to get customer feedback and actually learn their wants and needs, and use them to improve your marketing efforts. Your restaurant ...

Marketing used to be a job that was at least somewhat separate from technology, but now many marketing efforts are completely dependent on technology. This has created the need for a new position at m...

Companies have virtually endless streams of customer data at their disposal and must find a way to gather and analyze the relevant data. This can be useful when measuring the effectiveness of marketin...

While technological advances offer a wealth of possibilities for companies when tracking and improving their business, new software can be limited by the mindset of those using it. Many people still t...

Customer engagement is key when creating loyal fans of a product or service, but customers may also play a vital role when it comes to product development. Here are some lessons for restaurant manager...

Shopping for the holidays has always been a large revenue earner for retail stores. However, holiday shopping is important for other reasons. How retailers market and cater to clients for the holidays...

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers. How...