Loyal customers are the backbone of any business. Not only are they the ones driving your sales, their word-of-mouth referrals and recommendations play in important role in spreading brand awareness a...
In the 2018 Pew Research Center Survey, 94% of U.S. adults that are ages 18-29 own a smartphone and 89% of smartphone owners are ages 30-49. The comScore US Mobile App Report documents that millennial...
Offering guest wi-fi is quickly becoming one of the primary ways that brick-and-mortar businesses can remain competitive and relevant in the rapidly digitizing world. Where eCommerce and food delivery...
We can agree that more restaurants are using digital marketing to get in front of and engage their customers. Yet, the online space is becoming super crowded and competitive. Whether through blogging,...
Choosing to segment your restaurant customers is one of the best tactics for your digital marketing strategy. Email segmentation, or the process of divvying up your list into more specific categories ...
Churn rates are one of those metrics we dread. But the number of customers leaving your company in a given month or year is just as significant as the number of new customers obtained. Are you clear o...
Business owners have a myriad of responsibilities. Despite the boom of online stores and businesses, a lot of businesses such as restaurants conduct the majority of their business face-to-face, offlin...
We're in a technological era where your store marketing must combine digital marketing with your offline efforts to stay relative in 2018. More of your customers are leveraging the Internet to search,...
If your boss is pressuring you yet again with the same old mantra - "We need a new approach. We need to bring in new customers!" Then you have come to the right place. I'll give you the insider tips t...
Wi-Fi sensors are a relatively new and underestimated marketing tool. But with nearly every business offering their own Wi-Fi and customers viewing free Wi-Fi as a given, why not get the most out of i...
With so many key performance indicators to choose from, it can be difficult to select the ones that are most important for your business. If you're a restaurant, however, there are several KPIs that s...
Loyal customers are key to business success. Reaching them costs far less than marketing to new customers (who can cost up to 25 times more). As fans, they mention and promote your brand in an authent...
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