Offering free Wi-Fi is a common service in many businesses, and you're probably no different in offering it to loyal and first-time customers. Since most customers expect it in public places, it's always a good idea to come up with a workable policy to make it a fair system for everyone.
Running a restaurant requires more than just serving food and assuming you're giving customers exactly what they expect. You need to know what your most loyal patrons want so you can keep them coming back rather than defecting to competitors. While you may already gather data through your POS system, it's not always thorough enough to know everything.
Your loyal customers are the lifeblood of your business. When a customer changes their habit and stops coming in, will you know? And can you entice them to come back? When your customer is an "at risk" candidate wouldn't it be great to reach out and invite them back? Especially becase there is a lot of competition out there, and It doesn't take much to shift the routine. Restaurants are in the business of becoming part of patron's routines. That change in routine can result in an at-risk customer becoming a once-was customer.
No doubt you've heard a lot about mobile-based gamification over the years, though never thought it could apply to an entertainment center like yours. Since you already provide games in your center, you probably wonder why gamification could matter in your digital marketing.
Topics: captive portal
If you operate an entertainment center (perhaps a bowling alley), you likely provide free Wi-Fi services to all your customers to stay competitive and offer convenience. However, did you know you can use the Wi-Fi you're offering as a tool to gather data on your customers?
Whether you're the restaurant owner or a professional marketer coming up with new ways to bring new customers and repeat customers into your restaurant chain represents an ongoing challenge. It's easy to run out of new marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient. There are he only so many times you can push the same five or six promotion types before the novelty wears off for your customers, and sending out offers that are not personalized or timely may lead to reduced open rates. The most dangerous thing for a marketer is relying on old ways of doing things and stagnating.
Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak holiday weekend hits and the line is out the door and around the block. Madness ensues, and the boredom is broken in the worst way.
Perhaps you've used analytics before in your business, but how thorough and easy to understand were these metrics? New social wifi solutions include improved technology behind the analytics that goes beyond basic information to give some true insight to your restaurant business. Are you still using an outdated data method to predict future in-store traffic?
How you tried to find a metrics platform predicting what your foot traffic is in your brick-and-mortar store? Chances are, you haven't found a good one, or at least one predicting foot traffic days ahead.
If your location based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. As any brick and mortar establishment marketer knows, it's all about the traffic. So what brings your customers in, what drives them to stay, and how you can get them to come back are powerful marketing nuggets that a savvy marketer wants to mine from their wifi location analytics.