In a world dominated by social media and internet advertising, some marketers may be wondering if email is as relevant as it has been in the past. After all, it seems as if Facebook, Twitter and Instagram are the leading marketing channels of choice in 2019.

If you are currently running email marketing campaigns, there’s nothing to worry about. Surprising to some, email continues to prove itself a more-than-worthy option, and one in which you should consider placing a nice portion of your marketing resources.

When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffee shops and other retail locations.

Marketers know that to succeed in today’s marketplace, campaigns must be built upon accurate, comprehensive data about your customers. The problem for most marketers lies in exactly how to gather the necessary data and then arrange it into useable customer profiles.

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level.

Why Customer Profiles?

Without the advantage of using actual data to know customers on this detailed level, marketers are left to base campaigns and messages more on personal opinion. In this situation, effective marketing becomes extremely difficult to manage, measure, and keep profitable, resulting in less-than-stellar business results.

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

A Social WiFi Platform is a portal that creates access to your WiFi connection by allowing consumers and clients using smart phones, laptops, and tablets to connect to the internet. In doing so, the platform can measure customer behavior data while collecting valuable customer profile information.

"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time."

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

In today’s competitive brick-and-mortar landscape, customer loyalty is crucial to business success. Restaurants and retail establishments need to be tracking key customer loyalty metrics to understand how their customers feel about their brand. And in an environment where customer sentiment is greatly impacted by online reviews, businesses that are not tracking customer satisfaction, sooner or later are going to feel the effects on their bottom line.

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can provide them with a huge advantage. This technology is literally changing the way brick-and-mortar businesses are thinking about marketing.

Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the most consistently dependable ways for companies to communicate with customers and prospects.