The Bloom Intelligentsia

Best Practices For Offering Free Guest Wi-Fi Access: Creating a Workable Policy

Posted by Jody Raines on Aug 25, 2017 3:01:32 PM

Offering free Wi-Fi is a common service in many businesses, and you're probably no different in offering it to loyal and first-time customers. Since most customers expect it in public places, it's always a good idea to come up with a workable policy to make it a fair system for everyone.

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Topics: free wi-fi, captive portal

Best Practices For Captive Portals in Restaurants: Intelligent Wi-Fi

Posted by Jody Raines on Aug 24, 2017 12:21:03 PM

Running a restaurant requires more than just serving food and assuming you're giving customers exactly what they expect. You need to know what your most loyal patrons want so you can keep them coming back rather than defecting to competitors. While you may already gather data through your POS system, it's not always thorough enough to know everything.

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Topics: restaurant marketing, wi-fi marketing platform, wi-fi for restaurants, captive portal

Safety Net: Utilizing Automated Marketing To Engage At-Risk Customers

Posted by Jody Raines on Aug 15, 2017 10:34:53 AM

Your loyal customers are the lifeblood of your business.  When a customer changes their habit and stops coming in, will you know?   And can you entice them to come back?   When your customer is an "at risk" candidate wouldn't it be great to reach out and invite them back? Especially becase there is a lot of competition out there,  and It doesn't take much to shift the routine. Restaurants are in the business of becoming part of patron's routines. That change in routine can result in an at-risk customer becoming a once-was customer.

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Topics: Consumer Behavior, customer lifetime value, customer retention, customer attrition

How To Encourage Captive Wi-Fi Portal Engagement Through Gamification

Posted by Jody Raines on Aug 10, 2017 2:20:00 PM

No doubt you've heard a lot about mobile-based gamification over the years, though never thought it could apply to an entertainment center like yours. Since you already provide games in your center, you probably wonder why gamification could matter in your digital marketing.

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Topics: captive portal

Best Practices Wi-Fi Automated Marketing: Family Entertainment Center

Posted by Jody Raines on Aug 8, 2017 11:13:31 AM

If you operate an entertainment center (perhaps a bowling alley), you likely provide free Wi-Fi services to all your customers to stay competitive and offer convenience. However, did you know you can use the Wi-Fi you're offering as a tool to gather data on your customers?

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Topics: social wi-fi, wi-fi analytics, wi-fi marketing

How to Generate New Restaurant Marketing Ideas: Wi-Fi Analytics Data

Posted by Jody Raines on Aug 2, 2017 3:24:32 PM

Whether you're the restaurant owner or a professional marketer coming up with new ways to bring new customers and repeat customers into your restaurant chain represents an ongoing challenge. It's easy to run out of new marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient. There are he only so many times you can push the same five or six promotion types before the novelty wears off for your customers, and sending out offers that are not personalized or timely may lead to reduced open rates.  The most dangerous thing for a marketer is relying on old ways of doing things and stagnating. 

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Topics: analytics, customer loyalty, loyalty program, customer churn, business forecasting

Top 4 Benefits of Predictive Analytics Tools for Retail

Posted by Jody Raines on Jul 27, 2017 1:51:58 PM

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak holiday weekend hits and the line is out the door and around the block. Madness ensues, and the boredom is broken in the worst way.

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Topics: Consumer Behavior, data analytics, retail analytics

How Your Social Wifi Solution Helps Operations Managers and Marketers

Posted by Robin Johnston on Jul 26, 2017 3:43:32 PM

Perhaps you've used analytics before in your business, but how thorough and easy to understand were these metrics? New social wifi solutions include improved technology behind the analytics that goes beyond basic information to give some true insight to your restaurant business.  Are you still using an outdated data method to predict future in-store traffic?

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Topics: free wi-fi, Churn Rate, restaurant marketing, data analytics

New Bloom Intelligence Platform Feature: Traffic Prediction

Posted by Robin Johnston on Jul 20, 2017 2:00:00 PM

How you tried to find a metrics platform predicting what your foot traffic is in your brick-and-mortar store?  Chances are, you haven't found a good one, or at least one predicting foot traffic days ahead.

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Topics: Consumer Behavior, wi-fi generated data, Location analytics

5 steps to USE LOCATION ANALYTICS to optimize social Wi-fi Marketing

Posted by Edward Kennedy on Jul 18, 2017 9:30:00 AM

If your location based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars.  As any brick and mortar establishment marketer knows, it's all about the traffic.  So what brings your customers in, what drives them to stay, and how you can get them to come back are powerful marketing nuggets that a savvy marketer wants to mine from their wifi location analytics. 

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Topics: Location analytics, intelligent social wifi

Intelligentsia

noun in·tel·li·gent·sia

\in-ˌte-lə-ˈjen(t)-sē-ə, -ˈgen(t)-\

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social Wi-Fi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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