The Bloom Intelligentsia

Behavioral Segmentation: How It Works For Restaurants

Posted by Megan Flatt on Apr 25, 2017 7:50:00 AM

Restaurant marketers are intrigued by marketing concepts used by digital businesses and larger companies, but they are also frustrated that those concepts have been largely inaccessible to them because of the limitations of brick and mortar customer tracking.

For instance, restaurant marketers are frustrated by not being able to leverage things like behavioral segmentation in their marketing. With tools like Wi-Fi analytics platforms, however, marketing based on behavioral segmentation is now possible for companies with brick and mortar businesses.  

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Topics: restaurant marketing, wi-fi generated data, retail marketing, behavioral segmentation, market segmentation, customer segmentation, marketing platform, wi-fi analytics

Building Smarter Retail Stores: How Business Intelligence Boosts Profits

Posted by Robin Johnston on Apr 20, 2017 9:22:00 AM

Every retail store owner remembers James Earl Jones's prolific voice in the movie Field of Dreams, whispering to Kevin Costner, "if you build it, he will come." While that sounds great, we know better.

As retail store owners strive to boost profits on limited resources, faith and trust don't fill the bill. The guesswork required when selecting merchandise for target customers, creating promotions to motivate new purchasers to visit, and determining the amount of inventory and staffing required to meet demand is enough to drive you back to that Magic 8-Ball from childhood.

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Topics: social wi-fi, Churn Rate, social media, customer churn, business forecasting, retail analytics, customer attrition

Four Retail Marketing Ideas You Can Get From Data Analytics

Posted by Megan Flatt on Apr 20, 2017 7:22:00 AM

Retail marketers struggle to come up with new ideas. They tend to repeat what’s worked in the past to diminishing effect. Often, they may not actually understand why a previous promotion worked, and then try to use the same promotion in a different context in which it has little chance of success.  Above all, they may not understand their customer’s behavior to create efficient and effective new strategies.

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Topics: wi-fi generated data, data analytics for retail, marketing strategies, retail marketing

Restaurant Marketing: Four Key Customer Loyalty Metrics To Track

Posted by Megan Flatt on Apr 18, 2017 10:46:00 AM

Restaurants, like any retail business, need to track key customer metrics to understand how their customers feel about their brand.  In an environment where customers are hugely impacted by online reviews, if you’re not tracking customer satisfaction, sooner or later you are going to see the effects of that failure on your revenues.  The same is true for customer loyalty.

Not sure what metrics you should be tracking to understand and improve your customer loyalty? We've compiled four key metrics to help you get started, plus the Wi-Fi analytics tool you need to get the data underlying those metrics.

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Topics: analytics, Churn Rate, customer loyalty, net promoter score, clv, customer lifetime value, return rate, wifi generated data, restaurant marketing, marketing metrics

3 Ways Marketing Automation Helps Small Business Owners

Posted by Robin Johnston on Mar 23, 2017 11:38:00 AM
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Topics: marketing, analytics, e-mail marketing, automation

Ten More Ways to Get Patrons to Return to Your Restaurant

Posted by Robin Johnston on Mar 21, 2017 2:11:00 PM

You don't just want customers to come into your restaurant a single time, then never visit again. More importantly, you want to build a customer base comprised of people who will keep coming back to your restaurant. These are 10 of the best ways to get patrons to return to your restaurant.

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Topics: marketing, Hospitality, loyalty

Data Driven — How Business Intelligence Benefits Car Dealerships

Posted by Robin Johnston on Mar 16, 2017 9:54:00 AM
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Topics: marketing, free wi-fi

Wi-Fi Marketing and Lead Generation

Posted by Robin Johnston on Mar 14, 2017 8:11:00 AM

Have you ever gone to a restaurant and tried to connect to their free Wi-Fi? Most of the time is it an unpleasant experience. You have to enter a password, give them your email, or jump through several hoops and do a split before you can connect. Even after you connect, the signal is weak or excruciatingly slow.

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Topics: free wi-fi, loyalty, social media

Fighting Against the Trend of Declining Restaurant Visits

Posted by Robin Johnston on Mar 9, 2017 2:20:00 PM

Since the beginning of 2016, restaurant visits have declined by 1%. This decline is slow, but steady, and has big implications for those in the restaurant industry.

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Topics: marketing, Hospitality, Consumer Behavior

The Top 10 Ways to Get Patrons to Return to Your Restaurant

Posted by Robin Johnston on Mar 2, 2017 2:11:00 PM

Running a successful restaurant isn't easy. The biggest part of making it work is ensuring that your customers have the kind of experience that keeps them coming back for more. With so many options out there, the competition is fierce. Here is a list of the top ten ways to get patrons to return to your restaurant.

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Topics: marketing, loyalty, social media


noun in·tel·li·gent·sia

\in-ˌte-lə-ˈjen(t)-sē-ə, -ˈgen(t)-\

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social Wi-Fi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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