The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Are You Segmenting Your Customers? Here's Why You Need To

Posted by Robin Johnston on Jul 3, 2018 7:00:00 AM

Every successful business relies on an effective marketing strategy, and that marketing strategy can only be effective when customer segmentation is implemented. Simply put, customer segmentation is the process in which business owners divide customers and leads into specific groups as it relates to marketing.

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How Restaurants Can Boost Revenue with Customer Profiles

Posted by Robin Johnston on Jun 21, 2018 7:00:00 AM

There is more to building a successful restaurant than just preparing great food, having a good price, or specializing in a particular kind of cuisine. It's also about marketing, because you need to bring new people through your doors and maintain the customers you already have. One tool in doing this is keeping customer profiles, including demographics, their behavior including the kind of food they buy, how they pay, and how often they visit, and other places they visit. Here are a few of the many benefits of creating and maintaining customer profiles. 

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Why Customer Lifetime Value is Key in the Restaurant Industry

Posted by Robin Johnston on Jun 19, 2018 7:00:00 AM

Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a significant indicator of customer loyalty and helps drive the lifetime value of a customer.

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5 Tips On How To Get More Positive Ratings and Fewer Poor Ratings

Posted by Robin Johnston on Jun 14, 2018 7:00:00 AM

In the "old days" people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review site.

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How to Make the Most of Your Wi-Fi Login Page

Posted by Robin Johnston on Jun 12, 2018 7:00:00 AM


A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let's back up a bit. What is a Wi-Fi login page and does your business really need one?

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Tags: wi-fi marketing, wi-fi advertising

How to Personalize Your Guest Experience With Email Segmentation

Posted by McKenzie Gregory on Jun 7, 2018 7:00:00 AM

With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends, moms, and overzealous pet-owner friends who send emails from the dog (just me?).

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Tags: email marketing

Powerful Incentives of Offering Free Guest Wi-Fi

Posted by Robin Johnston on Jun 5, 2018 7:00:00 AM

Giving a customer a little something extra has long been a hallmark of quality customer service. It's a great way to add perceived (and real) value. In today's increasingly digital world, this perception of value has not changed at all. This creates a tremendous opportunity in which the business can offer free Wi-Fi to its customers. Why is it such a great opportunity? Let's take a look.

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Bloom Intelligence Supports World Wi-Fi Day Initiatives

Posted by Robin Johnston on May 31, 2018 8:40:07 AM

While internet connectivity may seem ubiquitous in today’s society, the fact remains that there are still billions – yes, billions – of people around the world who do not have internet connectivity and the benefits it provides.

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Tags: Bloom Intelligence, Internet

Why Collecting Customer Data is Essential to your Business

Posted by Robin Johnston on May 30, 2018 7:00:00 AM

As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data. 

Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.

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Tags: data analytics

Easy Email Marketing Tips for Restaurant Chains

Posted by Robin Johnston on May 24, 2018 7:00:00 AM

Email marketing is one of the best ways to stay in touch with your customers. While it's common for online businesses, it's also very effective for brick and mortar businesses, including restaurants. In fact, sending compelling and relevant emails gives you a way to publicize specials, events, new dishes, send out coupons, and tell people about anything new. Let's look at some of the ways to make email marketing work for you. 

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WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


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