The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Restaurants and Retailers: Understanding Customer Behavior

Posted by Jonah Babnick on Apr 3, 2019 8:34:00 AM

The key to successful marketing for any business is knowing your customers on a deeper and more personal level. You may already have a pretty good idea of your most valuable customer personas, but do you truly understand who they are, how they feel about your business, and what demographics they represent? This will give you a great head start, but to remain competitive, you also need to understand their wants and needs. Once you do, you can gear your offerings to fill those voids.

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Tags: WiFi Analytics

Using Wi-Fi Analytics to Analyze First-Time Restaurant Visitors

Posted by Dan Amato on Mar 27, 2019 8:36:00 AM

There's nothing more gratifying for business owners than seeing a first-time visitor come through the door. Yet, how do you know if he or she is truly a first-time customer? Can you really know whether a person who walks into your restaurant has previously visited one of your stores?

Even if you use video cameras to capture who comes into your store, you won't always know every action a new visitor might take. Many of these customers make decisions videos can't always discern. While video can count foot traffic, how will you identify specific behaviors.

Here, we take a look at how WiFi analytics technology can help you better understand your first-time visitors and how to observe and shape their behavior over time with data-driven WiFi marketing.

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Tags: WiFi Marketing, WiFi Analytics

How WiFi Analytics Can Help Operations Managers & Marketers

Posted by Jonah Babnick on Mar 20, 2019 8:26:00 AM

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic information to give you true insight into your restaurant business and its patrons.  

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Tags: WiFi Analytics

Using WiFi to Engage Your Loyal Restaurant Customers

Posted by Dan Amato on Mar 13, 2019 8:33:00 AM

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of restaurant marketing strategy, it keeps everybody on their toes and helps companies avoid many types of stagnation. Knowing that today’s restaurant patrons have numerous options, restaurateurs must understand it's essential to evolve and adapt to current market trends.

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Tags: WiFi Marketing, WiFi Analytics

WiFi Analytics For Restaurant Marketing Customer Segmentation

Posted by Jacob Downing on Mar 6, 2019 9:49:49 AM

In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a way to fully maximize the ROI of their marketing campaigns.

According to a study from Mailchimp, marketing email recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. And an article from stated that targeted promotions are, on average, almost twice as effective as non-targeted ones. Mailchimp also noted that email open rates are 14.31% higher in segmented campaigns.

Study after study has revealed that marketing is much more effective when different messages are targeted to specific customer segments, rather than sending a single message to an entire customer base. To do this, marketers need one very important thing – accurate and comprehensive market research data.

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Tags: Customer Segmentation, WiFi Analytics

Restaurant Marketing Ideas for 2019

Posted by Dan Amato on Feb 26, 2019 3:05:07 PM

If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run out of new restaurant marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient.

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Tags: WiFi Marketing, WiFi Analytics

Engaging Restaurant Customers Who Are at Risk of Churning

Posted by Jacob Downing on Feb 20, 2019 7:46:00 AM

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them to come back?

There is an enormous amount of competition in the restaurant industry, and it doesn't take much to shift a customer’s routine. That change in routine can result in a customer who is at-risk of churning shifting into a fully-churned customer. When it comes down to brass tacks, if your customer isn't dining at your establishment, they are dining somewhere else.

Fortunately, there are solutions to help restaurateurs know when a customer is at-risk for churning. With these solutions, you can reconnect with your customer before their loyalty shifts to your competition. Perhaps the best way to understand customer behavior is by utilizing a WiFi marketing and analytics platform.

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Tags: WiFi Marketing, WiFi Analytics

The Elements of a Marketable Customer Profile

Posted by Jacob Downing on Feb 13, 2019 8:04:00 AM

For restaurants not using data to drive their operational, marketing and promotional campaigns, they essentially are gambling on their own opinion.

A manager may think he or she knows what their customers prefer and want from their dining experiences, but customers are vastly different. Basing a decision on a hunch can be devastating to your marketing results and your restaurant's bottom line.

A powerful solution for this issue is to create customer segments to which you can optimize your marketing efforts. Customer segments should be based upon typical demographic and behavior data from your actual customers. This leads to smarter business decisions and more targeted marketing campaigns. 

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Tags: Customer Profiles

Valentine’s Day Promotion Ideas For Your Restaurant

Posted by Jacob Downing on Feb 6, 2019 8:12:00 AM

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a record $19.6 million, and according to, spending an evening together was the second highest spending category in 2018, second only to spending on jewelry and almost twice as much as spending on flowers.

No matter what type of restaurant you’re operating, Valentine’s Day can be a great post-holiday boost for restaurant sales. Here are some tips to help you make the most of Valentine’s Day at your restaurant.

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Tags: WiFi Marketing

Optimizing Emails For Mobile Devices

Posted by Jonah Babnick on Jan 30, 2019 8:22:00 AM

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed that emails displayed incorrectly on mobile are likely to be deleted within three seconds. And in another study from U.K.-based WOW Marketing, 52% of customers are less likely to engage with a company because of a bad mobile experience.

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Tags: Email Marketing

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"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

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