Every successful business relies on an effective marketing strategy, and that marketing strategy can only be effective when customer segmentation is implemented. Simply put, customer segmentation is the process in which business owners divide customers and leads into specific groups as it relates to marketing.

There is more to building a successful restaurant than just preparing great food, having a good price, or specializing in a particular kind of cuisine. It's also about marketing, because you need to bring new people through your doors and maintain the customers you already have. One tool in doing this is keeping customer profiles, including demographics, their behavior including the kind of food they buy, how they pay, and how often they visit, and other places they visit. Here are a few of the many benefits of creating and maintaining customer profiles. 

Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a significant indicator of customer loyalty and helps drive the lifetime value of a customer.

In the "old days" people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review site.

A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let's back up a bit. What is a Wi-Fi login page and does your business really need one?

With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends, moms, and overzealous pet-owner friends who send emails from the dog (just me?).

Giving a customer a little something extra has long been a hallmark of quality customer service. It's a great way to add perceived (and real) value. In today's increasingly digital world, this perception of value has not changed at all. This creates a tremendous opportunity in which the business can offer free Wi-Fi to its customers. Why is it such a great opportunity? Let's take a look.

While internet connectivity may seem ubiquitous in today’s society, the fact remains that there are still billions – yes, billions – of people around the world who do not have internet connectivity and the benefits it provides.

As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data. 

Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.

Email marketing is one of the best ways to stay in touch with your customers. While it's common for online businesses, it's also very effective for brick and mortar businesses, including restaurants. In fact, sending compelling and relevant emails gives you a way to publicize specials, events, new dishes, send out coupons, and tell people about anything new. Let's look at some of the ways to make email marketing work for you.