The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Boost Profits & Win Customers Back with Automated Messaging

A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it."  ...

Top 4 Reasons to Benchmark Visit Lengths with Dwell Time Data

Many restaurants and retail companies spend a lot of time and effort courting customers.  Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors ...

Coronavirus: 10 Ways Dining Out Will Change

Coronavirus has certainly created a devastating economic impact on the restaurant industry. However, it is how restaurants choose to move forward that counts.

Executing Marketing Campaigns That Work After COVID-19

Restaurant customers have a new idea of what is important when choosing where to spend their money. It is no longer just about how amazing your product, environment, and customer service can be.  Disc...

How to Rebound And Succeed After the COVID-19 Pandemic

It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are finally able to open their...

Preventing Customer Churn At Your Restaurant or Retail Store

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them t...

Start Improving Your Business With Detailed Customer Profiles

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. No matter how ...

Using Location Analytics To Drive More Business Revenue

If your location-based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing d...

After COVID-19 Traditional Restaurant Marketing Isn't Enough

With restaurants closing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Using Online Ratings and Reviews to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

When (and When Not) to Use Smart Coupons to Entice Customers

Smart coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you start a coupon program, consider your s...

How to Turn Bad Customer Ratings Into Loyal Customers

In today’s consumer environment where everyone has instant access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant i...

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