The Bloom Intelligentsia

We're in a technological era where your store marketing must combine digital marketing with your offline efforts to stay relative in 2018. More of your customers are leveraging the Internet to search, shop, and socialize. As a brick-and-mortar, it's important to show up where your audience is…and that's online.

If your boss is pressuring you yet again with the same old mantra - "We need a new approach. We need to bring in new customers!" Then you have come to the right place. I'll give you the insider tips that you need so you can get buy-in from your boss to start using WiFi Marketing in your business.

Wi-Fi sensors are a relatively new and underestimated marketing tool. But with nearly every business offering their own Wi-Fi and customers viewing free Wi-Fi as a given, why not get the most out of it? Wi-Fi sensors can detect and record metrics like customer traffic and return visit rates. Then an analytics dashboard can compile the most relevant data for you to apply to future marketing strategies. So just how do Wi-Fi sensors work?

With so many key performance indicators to choose from, it can be difficult to select the ones that are most important for your business. If you're a restaurant, however, there are several KPIs that should have your focus this year. These KPIs can help you determine your restaurant's overall success and make it easier for you to reach your goals for 2018. 

Loyal customers are key to business success. Reaching them costs far less than marketing to new customers (who can cost up to 25 times more). As fans, they mention and promote your brand in an authentic way. And social proof in the form of happy customers is still one of the most powerful tools a business can wield.

Just as quickly as customer’s taste buds change, customer expectations are changing, too. Restaurant marketers are faced with challenges in increasing customer loyalty as well as differentiating among competition. Check out these stats to learn about the state of restaurant marketing and where to focus your efforts in 2018. 

For any business, information is power. The more information you have -- about customers, competitors, products -- the better decisions you can make. A good business owner is always looking for ways to gain more information, and for better ways to implement it. One such way to do this is by connecting your Point-of-sale (POS) equipment to your Wi-Fi marketing software. 

Are you making good progress on your business goals this year? Most businesses resolve to close more sales and attract new customers. They turn their focus outward. But there are a surprising number of ways to optimize your business from the inside out.

Outdated practices, inefficient workflow systems, and a lack of proper tools can all cause your business to operate sluggishly. Worse, other misguided practices may even be losing you money. Is your business leaving free money on the table? Here are five ways you might be:

If you have a retail store, restaurant, or other brick and mortar business, you depend a great deal on repeat customers. It can be particularly challenging to motivate millennials to return consistently to your business. Millennials move at a fast pace and grabbing their attention can be difficult in today's hyperconnected world. This requires a well-conceived marketing strategy that understands their behavior and preferences. Here are some of the best ways to get more repeat business from millennials. 

One of the best tools available to restaurant owners are online review sites. More and more these days, people are turning to sites like TripAdvisor and Yelp! to help them decide which restaurants they go to. Having a good rating on one of these sites could be the difference between bringing in a large amount of new customers or having your numbers shrink. 

But in terms of marketing, there isn't much you can do to improve your standing. For instance, with your SEO strategy, there are things you can do to improve your standing within search engines. But with review sites, it all comes down to how well you serve your customers. That being said, the more reviews you can gather, the better. To do this, there are a few proven strategies you can try, that will encourage more people to leave a review on sites like TripAdvisor, and ultimately bring in more customers.