Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restaurant industry traffic.

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love, and those that need improvement.

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing program, it is important to consider your short- and long-term goals. Coupons can be a powerful way to get a new customer in the door, but that visit may not turn a bargain shopper into a loyal patron.

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Many store owners, marketers and managers are waking up to the possibilities of WiFi marketing. Sometimes referred to as social WiFi, this technology turns the free WiFi connection you’re already offering your customers into a tool that helps you build a huge list of customer profiles and contact information, such as email addresses and phone numbers.

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their business to, and they’re going to visit the places where they feel most comfortable - and places offering exceptional customer service.

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one that cannot be ignored. 

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath.

However, with 4.3 billion email accounts worldwide, building an email campaign is a smart and relatively uncomplicated way to keep customers in the loop. But before launching your first email campaign, you should take some important steps to secure a measure of success.