Like it or not, restaurant ratings websites play a critical role in getting customers through your door.
Great ratings can keep your seats full, while negative ratings can send potential customers elsewhere. So, if you're not actively taking steps to monitor and improve your online ratings, consider the following.
In today’s connected world, positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re currently not paying attention to your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.
Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their restaurant marketing campaigns.
A robust and reliable analytics platform is central to the success of your business in 2020. Restaurant marketing analytics will help you generate more customers, increase sales, gain insights into customer behavior and preferences, create detailed customer profiles, measure return on investment (ROI) and maximize those valuable marketing dollars.
Restaurant email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.
Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing
Email marketing has always been one of the most effective and widely used marketing strategies. And it only appears to be getting stronger.
Unlike other methods, email marketing allows companies to contact people who have an interest in their product or service directly, and in a place that they are actively engaged. Website ads and social media posts are often glossed over, whereas an email grabs a user's attention.
Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing
Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is absolutely necessary.
Restaurant Marketing Attribution
In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine. For these reasons alone, restaurant owners and operators need to do everything they can to ensure that their marketing strategy is optimized to its highest potential.
Until recently, brick-and-mortar businesses did not have the advantage that online companies have enjoyed for so long – plentiful customer data. And without customer data, offline marketing attribution becomes extremely difficult.
Tags: Restaurant Marketing, Email Marketing, Customer Profiles, WiFi Marketing, WiFi Analytics
When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can turn out to be devastating for your business.
In order to make intelligent decisions, and to make sure those decisions are indeed having a positive impact, you need access to accurate, real-time data.
Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.