The Bloom Intelligence WiFi Marketing & Analytics Blog

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existi...

We've all heard the saying, "the customer is always right." However, some customers are taking advantage of their high authority in today's competitive digital environment. 

What is Restaurant Reputation Management? Restaurant reputation management is the process of managing positive online reviews from your restaurants customers.

Why is Restaurant Reputation Management Important? Restaurant reputation management is a very important aspect of running a successful restaurant business. Your reputation, online or offline, can lite...

Customer segmentation and personalization of your marketing messages is crucial in today's competitive marketplace.

Restaurant and retail marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies.

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? Did they give you true customer insight? And were they a simple snapshot in time?

In today’s post-COVID, hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank.

Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge - getting customers back through the door. Unfortunately, it i...

Can mobile technology help the restaurant and retail industry? Consider a 2018 Pew Research Survey showing that 94% of adults aged 18-29 in the United States own a smartphone. Also, 89% of smartphone ...

A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it."  ...

Many restaurants and retail companies spend a lot of time and effort courting customers.  Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors ...