The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices
4 min read

How to Turn Poor Customer Ratings Into Satisfied Customers

In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry...

3 min read

Using Customer Ratings to Improve Your Restaurant Business

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They...

4 min read

How To Get More Customer Ratings and Reviews

In our previous post, we established that positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If y...

5 min read

Why Every Restaurant Should Care About Customer Ratings

Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. And then there are the offline campaigns – radio, television...

6 min read

Using Customer Profiles to Drive ROI

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. No matter how ...

Customer Segmentation For Restaurant Email Marketing

A 40-year-old father of three who gets an email from a restaurant that is clearly aimed at attracting the 20-something hipster crowd.

3 min read

The Four Levels of PCI Compliance For Restaurants and Retail

With the emphasis on security for all credit and debit card transactions, it’s important for every organization that accepts credit payments to understand the details of Payment Card Industry (PCI) da...

Is Mobile Technology Worth the Effort For Restaurants?

Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. I...

3 min read

Successful Multi-Channel Marketing for Your Small Businesses

The internet is boasting with various ways for businesses to market to consumers. In 2018, multi-channel marketing is reigning supreme for its growth benefits when done successfully. Simply put, multi...

Personalized Email Marketing in Less Time? Here's How

You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresse...

#1 Tip for Restaurateurs: Fostering Customer Engagement

In order to build long-lasting relationships with your customers, you must nurture and manage the relationship. Essentially, customer engagement helps you along this process. Customer engagement can b...

4 min read

Use Your Free Restaurant WiFi for Real-time Market Research

Did you know you can use the free wi-fi you offer your customers to collect valuable data about them in real time? Even if they don't log in, you can use your wi-fi access points to gather data, analy...


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