The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Using Coupons to Entice New and Loyal Customers

Posted by Jonah Babnick on Aug 28, 2019 8:12:00 AM

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing program, it is important to consider your short- and long-term goals. Coupons can be a powerful way to get a new customer in the door, but that visit may not turn a bargain shopper into a loyal patron.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics, Guest WiFi

Why Traditional Restaurant Marketing Isn't Enough

Posted by Dan Amato on Aug 21, 2019 8:28:00 AM

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Many store owners, marketers and managers are waking up to the possibilities of WiFi marketing. Sometimes referred to as social WiFi, this technology turns the free WiFi connection you’re already offering your customers into a tool that helps you build a huge list of customer profiles and contact information, such as email addresses and phone numbers.

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Tags: WiFi Marketing, WiFi Analytics

What Is Restaurant Customer Service Recovery?

Posted by Nellie Weiss on Aug 14, 2019 8:32:00 AM

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their business to, and they’re going to visit the places where they feel most comfortable - and places offering exceptional customer service.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing

Using Online Ratings Sites to Grow Your Business

Posted by Jonah Babnick on Aug 7, 2019 8:20:00 AM

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one that cannot be ignored. 

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Tags: Ratings and Reviews, WiFi Marketing, WiFi Analytics

Are Your Customers Returning? How To Identify Customer Attrition

Posted by Dan Amato on Jul 31, 2019 8:28:00 AM

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Simplifying the Beginner's Email Marketing Strategy

Posted by Allen Graves on Jul 24, 2019 8:45:00 AM

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath.

However, with 4.3 billion email accounts worldwide, building an email campaign is a smart and relatively uncomplicated way to keep customers in the loop. But before launching your first email campaign, you should take some important steps to secure a measure of success.

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Tags: Email Marketing

Using Your WiFi Landing Page To Collect Customer Ratings

Posted by Allen Graves on Jul 17, 2019 8:42:00 AM

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next vacation, to the nearest location of a quality gym, to something as basic as where to eat for dinner. 

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Tags: Ratings and Reviews

FREE WEBINAR: Saving At-Risk Customers

Posted by Allen Graves on Jul 12, 2019 5:02:05 PM

Join Us Thursday, July 18th at 2pm Eastern for a free Webinar!

WEBINAR: Saving At-Risk Customers With Bloom Intelligence

We all know that retaining current customers is much less expensive than acquiring new ones, and with the current competitive environment in the restaurant industry, it becomes that much more important. But how can you identify those customers who are at-risk of not returning? How can you engage them properly and convince them to return?

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Tags: Bloom Intelligence

Using WiFi Marketing Automation to Slash Customer Attrition Rates

Posted by Nellie Weiss on Jul 10, 2019 8:32:00 AM

It’s common knowledge among business owners and marketers that keeping your current customers coming back through the door is much more efficient and less costly than acquiring new customers. In today’s competitive environment, consumers have more options than they can choose from. This is why restaurateurs and retail store owners should be concerned with not only attracting new customers, but keeping the ones that they already have.

Customer attrition is a natural occurrence in any business. No matter what you do, some customers will simply not return to your place of business. Whether this is a fault of your own or not, it is important to establish and execute an ongoing, measurable strategy to reduce customer attrition.  

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Tags: WiFi Marketing, WiFi Analytics

Responding to Positive Ratings and Reviews – in TIME

Posted by Robin Johnston on Jul 3, 2019 8:32:00 AM

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive ratings and reviews your business is receiving online.

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Tags: Ratings and Reviews

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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