The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Restaurant Marketing Attribution For Offline Marketing

Restaurant Marketing Attribution In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine...

Restaurant Operations Benchmarks for Business

When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can ...

Restaurant Customer Attrition in 2020: Identify and Prevent

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

Use Customer Ratings to Improve Restaurant Business In 2020

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, t...

Improving ROI With WiFi-Collected Customer Profiles

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an adva...

1 min read

Kaizen: A Core Value of Bloom Intelligence

One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives ...

Location Analytics for Improved Restaurant Marketing & Operations

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your ma...

The Importance of Customer Loyalty in 2020

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers...

5 Coffee Shop Marketing Tactics You Need to Implement in 2020

Are you developing your coffee shop marketing plan for 2020? As we begin a new year, remaining keen on what is working in digital marketing is key to staying current in your strategy. Since most – if ...

Using WiFi Analytics for Improved ROI and Restaurant Operations

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or eve...

5 min read

WiFi Analytics for Improving Restaurant Operations

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved ...

Use Customer Ratings and Reviews to Improve Your Business

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall cust...

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