The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

Facebook, Twitter, SnapChat, Instagram, Pinterest, Reddit...you have no shortage of tools to use to keep in close contact with your customers. But sometimes, having that many platforms makes it harder...

Today, more and more stores and businesses are offering Wi-Fi access as a courtesy to their clients and as a way to increase interest and traffic. While free Wi-Fi is itself a huge draw for many poten...

PCI (or Payment Card Industry) Compliance refers to the security standards that businesses who accept credit cards must follow. Any business, from startup to franchise, must follow these regulations t...

Everyone wants free Wi-Fi, but you'd like to net a profit. See how you can use free Wi-Fi to keep customers buying while they work and play online in your bricks-and-sticks establishment.

Think that offering your customers free Wi-Fi is a drain on your company? Think again. There are reasons that the biggest businesses offer free Wi-Fi as a rule.

It used to be that online retailers and businesses had a significant advantage in data capture over brick-and-mortar locations, but the tide has turned. As Wi-Fi becomes more ubiquitous, and expected,...

One of the most effective digital marketing tools remains e-mail marketing. Unlike other methods, e-mail marketing allows companies to contact people who have an interest in their product or service d...

If you’re in the restaurant business and don’t appreciate the incredible power of social media for filling seats, the hospitality industry might not be for you. I’m not trying to be mean. I'm just say...

There's an old story about a man who meets a boy walking along a beach. Every few feet the boy stops, picks up a Starfish, and tosses it back into the water. "What are you doing?" he asked. "I'm savin...