The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Why Market Leaders Offer Free Customer Wi-Fi

Think that offering your customers free Wi-Fi is a drain on your company? Think again. There are reasons that the biggest businesses offer free Wi-Fi as a rule.

2 min read

The Power of Customer Analytics for Brick-and-Mortar Locations

It used to be that online retailers and businesses had a significant advantage in data capture over brick-and-mortar locations, but the tide has turned. As Wi-Fi becomes more ubiquitous, and expected,...

How Social Wi-Fi Can Accelerate E-Mail Marketing

One of the most effective digital marketing tools remains e-mail marketing. Unlike other methods, e-mail marketing allows companies to contact people who have an interest in their product or service d...

More On Social Media Monitoring

If you’re in the restaurant business and don’t appreciate the incredible power of social media for filling seats, the hospitality industry might not be for you. I’m not trying to be mean. I'm just say...

What To Ask In Restaurant Customer Surveys

3 min read

Customer Reviews: Much more than a "nice to know"

There's an old story about a man who meets a boy walking along a beach. Every few feet the boy stops, picks up a Starfish, and tosses it back into the water. "What are you doing?" he asked. "I'm savin...

1 min read

All Customers Are Created Equal, But...

... Some are more equal than others. Apologies to George Orwell, whose original observation in "Animal Farm" referred to the equality of animals, not restaurant customers. However, the reality is that...

Smashburger's Tom Ryan on Why Old Brands Are Struggling

  At last October's Fast Casual Executive Summit in Miami, Tom Ryan, founder of Smashburger, discussed why old brands are struggling. According to Ryan, "Modern brands have to perpetually study and un...

2 min read

Restaurant Owners: It's Wi-Fi Marketing Made Easy

Once upon a time, most restaurant owners knew every customer by name. They knew which days they could count on each customer being there, and they knew their favorite dishes and drinks. Somewhere alon...

1 min read

What's Your Restaurant Week Strategy?

Depending on which market you operate in, your restaurant may celebrate Restaurant Week anytime between Monday, January 18 and Friday, February 5, 2016. During this time, stand-alone stores and chains...

Free Wi-Fi Easy, But Not Simple

It’s becoming commonplace for restaurants to offer free Wi-Fi. Studies have shown that some customer segments – notably Generation Y, who are now between 19 and 35 years old – expect and practically d...

1 min read

Captiveyes Supports FSU with Big Data Fellowship

Tallahassee, FL – Captiveyes, a leading place-based digital advertising company, has made a $10,000 donation to Florida State University’s Department of Computer Science to establish the Captiveyes Bi...

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