The Bloom Intelligence WiFi Marketing & Analytics Blog

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Security Standards for Basic PCI Compliance

  • by: Robin Johnston
  • On: 13, Oct 2016
1 min read
1 min read

Security Standards for Basic PCI Compliance

PCI (or Payment Card Industry) Compliance refers to the security standards that businesses who accept credit cards must follow. Any business, from startup to franchise, must follow these regulations t...

2 min read

Making Restaurant Ratings Sites Work for You

3 min read

Casting a Wide Net for Success With Free Customer Wi-Fi

Everyone wants free Wi-Fi, but you'd like to net a profit. See how you can use free Wi-Fi to keep customers buying while they work and play online in your bricks-and-sticks establishment.

Why Market Leaders Offer Free Customer Wi-Fi

Think that offering your customers free Wi-Fi is a drain on your company? Think again. There are reasons that the biggest businesses offer free Wi-Fi as a rule.

2 min read

The Power of Customer Analytics for Brick-and-Mortar Locations

It used to be that online retailers and businesses had a significant advantage in data capture over brick-and-mortar locations, but the tide has turned. As Wi-Fi becomes more ubiquitous, and expected,...

How Social Wi-Fi Can Accelerate E-Mail Marketing

One of the most effective digital marketing tools remains e-mail marketing. Unlike other methods, e-mail marketing allows companies to contact people who have an interest in their product or service d...

More On Social Media Monitoring

If you’re in the restaurant business and don’t appreciate the incredible power of social media for filling seats, the hospitality industry might not be for you. I’m not trying to be mean. I'm just say...

What To Ask In Restaurant Customer Surveys

3 min read

Customer Reviews: Much more than a "nice to know"

There's an old story about a man who meets a boy walking along a beach. Every few feet the boy stops, picks up a Starfish, and tosses it back into the water. "What are you doing?" he asked. "I'm savin...

1 min read

All Customers Are Created Equal, But...

... Some are more equal than others. Apologies to George Orwell, whose original observation in "Animal Farm" referred to the equality of animals, not restaurant customers. However, the reality is that...

Smashburger's Tom Ryan on Why Old Brands Are Struggling

  At last October's Fast Casual Executive Summit in Miami, Tom Ryan, founder of Smashburger, discussed why old brands are struggling. According to Ryan, "Modern brands have to perpetually study and un...

2 min read

Restaurant Owners: It's Wi-Fi Marketing Made Easy

Once upon a time, most restaurant owners knew every customer by name. They knew which days they could count on each customer being there, and they knew their favorite dishes and drinks. Somewhere alon...

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